Reading and analyzing external case studies can help businesses stay ahead of the curve in the marketing world by providing insights into the latest trends, best practices, and successful strategies being used by other companies. By studying the successes and failures of others, businesses can learn from the experiences of their peers and adapt their own marketing efforts accordingly.
External case studies can also serve as inspiration for new ideas and approaches that a business may not have considered before. By staying up to date on the latest marketing trends and techniques through external case studies, businesses can stay ahead of the competition and position themselves for success in the changing marketing landscape.